Mondelez International & Boothtube Serve Up Sweet Memories at the Sweets & Snacks Expo 2026
The Sweets & Snacks Expo is the absolute pinnacle of the confectionery and snack industry, drawing thousands of retail professionals, industry leaders, and brand innovators to Las Vegas Convention Center.
The expo floor is always buzzing with the latest flavor trends and eye-catching displays, but at the 2026 show, Mondelez International proved exactly why they are the undisputed kings of snacking. Highlighting their iconic Oreo brand, they built a tasty, fantastic, and visually stunning booth that served as the ultimate destination for every attendee with a sweet tooth.
The centerpiece of their activation was a massive, larger-than-life Giant Oreo prop that naturally drew massive crowds. However, Mondelez wanted to ensure that visitors didn’t just look at the display—they wanted them to interact with it and take the memory home. Once again, Mondelez International partnered with Boothtube to elevate their footprint, deploying our premium Photo Booth right alongside the Giant Oreo to capture the joy, excitement, and sheer scale of their incredible expo setup.
Bite-Sized Fun: The Interactive Oreo Photo Booth Experience
In a massive trade show environment, creating a frictionless, high-energy experience is the key to drawing attendees into your booth. Our interactive Photo Booth was seamlessly integrated into the Mondelez space, perfectly complementing the Giant Oreo.
As attendees flocked to the booth to marvel at the display and sample new treats, they were invited to step up to the camera and strike a playful pose. The workflow was incredibly fast and user-friendly, ensuring that the high volume of expo traffic kept moving without long wait times.
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Dynamic GIF Creation
Still photos are great, but motion brings the fun to life. By automatically stitching the photo session into a looping, animated GIF, we gave attendees a highly engaging, modern piece of digital content that perfectly captured the playful spirit of the Oreo brand.
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Instant Social Sharing
In the fast-paced world of trade shows, instant gratification is everything. Our booth allowed guests to immediately text or email their photos and GIFs to their smartphones. This triggered a wave of organic social media sharing, amplifying the Mondelez International booth presence across platforms like LinkedIn and Instagram.
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Custom Branded Keepsakes
To ensure the sweet experience lasted long after the expo ended, we provided high-quality physical prints right on site. Each print was fully customized with the vibrant Oreo and Mondelez branding, giving attendees a tangible, physical souvenir to pin up at their desks back at the office.
