Photo modified with AI from the RSA Conference 2025 Rubrik event
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Rubrik’s Cyber Skate Jam Brought AI Avatars and Retro Vibes to RSA Conference 2025

The RSA Conference 2025 once again lit up San Francisco, drawing over 45,000 cybersecurity professionals to the Moscone Center for a week of knowledge-sharing, innovation, and tech industry networking. But when the sun set, the buzz continued at one of the most talked-about after-parties of the weekRubrik’s Cyber Skate Jam, co-hosted with major players like Google Cloud and Okta.

Boothtube was front and center at this high-energy event with our AI Photo Booth, offering guests the chance to transform themselves into video game-style avatars inspired by nostalgic gaming aesthetics. The Rubrik’s Cyber Skate Jam captured the spirit of the early 2000s gaming culture with themed music, arcade installations, retro lighting, and even a guest appearance by Tony Hawk himself.  With all these immersive activities in mind, the whole event was a gamified digital experience that combined tech, creativity, and engagement uniquely, making it a total success.

200
Total Photos Taken
85728
Total Social Media Reach
164892
Total Social Media Impressions
Multiple Cyber Realities, One Seamless Experience

While attendees networked over drinks and shared insights from RSA, they also lined up to experience the AI-powered magic of Boothtube’s customizable photo booth. Guests could choose from various AI avatar filters that mirrored beloved game genres and styles such as:

The activation wasn’t just fun—it created a shareable content moment that extended Rubrik’s brand presence well beyond the event. Attendees enthusiastically posted their game-like avatars on LinkedIn, Instagram, and X, adding social proof and buzz to Rubrik’s already-strong RSA presence.

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