People taking photos with the Ice Cooler Custom photo booth at the SHEIN x Breakaway Event
Scan or click the QR code for our SHEIN x Breakaway photo gallery!

SHEIN x Breakaway: Bringing Festival Fashion and Fun with Boothtube!

Summer kicked off with a bang at the Breakaway Music Festival 2024! We were thrilled to collaborate with SHEIN, your favorite fashion and shopping brand, to bring you the latest trends and celebrate diversity at this nationwide festival tour, hitting different states in the coming months.

For this special occasion, we designed a custom photo booth resembling an iconic gas station ice machine. With the tagline “Freeze the Moment,” attendees can capture their festival memories while rocking the hottest SHEIN accessories and clothes. It’s the perfect way to cool off and capture the spirit of summer!

So far, we’ve hit four locations on the tour, and there’s more to come! Here are some impressive numbers that showcase the success of the SHEIN x Breakaway Music Festival campaign: (We’ll continue to update these throughout the tour!)

Locations visited
Total Photos Taken
Total Social Media Reach
Total Social Media Impressions
The Ice Machine across the US

At Boothtube, we love a challenge! When SHEIN approached us with the unique idea of an ice machine photo booth, we embraced it wholeheartedly. Our team channeled their creativity to craft a sleek design, meticulously detailed for maximum authenticity. Functionality was equally important, ensuring the booth could capture high-quality photos and print them instantly.

The final touch? We seamlessly integrated SHEIN’s branding, creating an unforgettable experience for their festival customers.

This one-of-a-kind ice machine photo booth is hitting the road for the rest of the Breakaway Music Festival tour! Check out the remaining dates to see if it’s coming to a city near you. Don’t miss your chance to capture your festival style in a truly unforgettable way!

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