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Wilson Tennis Collection 2025 Serves Style & Sport at Indian Wells, California
This spring, Wilson Tennis unveiled its highly anticipated 2025 Tennis Club Collection with a stylish pop-up activation at El Paseo Mall, just minutes from the Indian Wells Open. Inspired by the breathtaking Desert Night Sky of Palm Springs, the collection blends functionality and elegance—perfectly fitting the energy of one of tennis’s most iconic tournaments.
The immersive Wilson pop-up included a live-streaming lounge to catch matches in real time, a mini tennis court to test out the brand’s latest racquets, and live models showcasing the collection’s new looks. Whether shopping, spectating, or swinging a racquet, attendees were fully immersed in the world of Wilson.
To bring the Desert Night Sky theme to life, Wilson partnered with Boothtube to create a fully branded photo booth experience. Attendees were invited to step in front of a stunning, vintage-inspired desert backdrop that aligned with the collection’s aesthetic. Fans and fashion lovers alike struck their best poses, with each photo capturing the energy of Indian Wells, the style of the new collection, and the unforgettable vibe of the desert nights.
Capturing the Desert Night Vibes
The California sun, vibrant energy, and stylish new Wilson Tennis Collection created the perfect setting for fans to step in front of the camera. Boothtube’s professional Photo Booth gave attendees a chance to capture their Indian Wells experience in style—whether after trying out the mini tennis court or relaxing in the pop-up lounge.
Each guest walked away with both printed and digital photo keepsakes, making the event even more memorable and social-media ready. It was a true fusion of fashion, sport, and tech—and we’re thrilled to have been part of it.
Want to elevate your next event with branded, high-quality photo experiences? Let’s talk.
