Boston Marathon 2025 Expo Gallery with Harvard Pilgrim Coming Soon!
Custom Trading Cards Brings Personal Touch to Boston Marathon 2025 Expo with Harvard Pilgrim!
The Boston Marathon 2025 once again made history, gathering more than 30,000 runners and their supporters from all over the world. Ahead of the big race, the Boston Marathon Expo at the Hynes Convention Center became the perfect place for community spirit, preparation, and immersive brand activations. Among the standout experiences? Harvard Pilgrim’s Custom Trading Card Photo Booth activation, powered by Boothtube.
For three exciting days, Boothtube helped transform Harvard Pilgrim’s booth into a visual storytelling experience. Runners were invited to create their very own custom trading card photo, showcasing their race numbers and best poses. This not only offered them a fun and personalized memento before the marathon—but also became a powerful way to celebrate their participation.
Meanwhile, Harvard Pilgrim inspired the crowd with a vibrant sign-making station, where supporters could customize signs with messages, stickers, and markers to cheer on their favorite runners. The combination of custom trading cards and personalized cheer signs created an emotional, high-energy environment that resonated with attendees and elevated the pre-race experience.
From QR Code to Keepsake in seconds
Boothtube’s Custom Trading Card Photo Booth was designed for fast, fun, and fully branded engagement. Runners and supporters simply scanned a QR code at the booth to input their details—like name, bib number, and message—which instantly generated a unique code to activate the photo capture process.
Once ready, guests posed for their shot, and within seconds, they received a high-quality printed trading card featuring their image and personalized info. As a bonus, participants also received a digital copy sent to their email, perfect for social sharing and long-term memories.
This seamless process allowed Harvard Pilgrim to engage with thousands of attendees in a meaningful way—while also collecting valuable data and creating shareable content that organically expanded their brand reach.
