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Oreo kidding me?! We got to spend a month in the Oreo Cafe at the New Jersey American Dream Mall and it was a cookie lovers heaven!
The Sweet Life
Walking into the American Dream mall in New Jersey is one of those life experiences you never forget – a mega-mall to end all other mall’s, there’s a water park, a ski slope and a train (and that’s all inside the mall).
But for us, the best part was walking into ‘It’s Sugar’ – the biggest candy megastore we’ve ever seen and setting up our month long photo booth experience for none other than OREO at their famous Oreo Cafe located inside.
OREO Ready For This?!
Oreo wanted a customer experience like no other to promote their Oreo ID.
Our Photo Booth allowed customers the ability to fully customise, design and order their very own Oreo cookie, giving them the option to change the filling colour and flavour, the sprinkle coating and even allowing them to upload their photo booth picture to be printed onto the centre of their cookies.
Once their design was complete our booth then sent a bespoke link along with their digital copy of their design to them to order their very own Oreo, perfect for eating, gifting, sharing on Social Media or as a marketing gift for corporate clients.
We also set up an API which was sent over securely to Oreo so they could follow up with customers who didn’t order and offer them discounts to establish a great client/customer relationship.
Oreo had a HUGE response to this campaign, taking over 1000 customer photo’s and an even bigger social media reach.
We asked people to share their photo’s using the hashtags #OREO #OREOCORPORATEGIFTING #OREOGIFTING #OREOEVENTS and #CUSTOMOREOS which had a combined reach of over 9 million posts!
We’re A Batch Made In Heaven…
We loved every minute of this month long experience, and we were sad to leave New Jersey, but as this was our third event with Oreo, we’re already excited for where the next one will take us in 2023!
The Photo Booth
“A balanced diet is a cookie in each hand.” - Barbara Johnson
The customer steps up, chooses their options for their customised Oreo, has their picture taken and then has the option to download their picture or send it to their email address, phone number or share instantly to their social media profile - it's that easy! They also get a physical print of their picture to take home with them and stick on the fridge!