Our love affair with Oreo continues... This time in Salt Lake City!
We have once again teamed up with the confectionary giant Oreo to help them celebrate their collaboration with the NBA Allstars!
We swapped New York for the Salt Palace Convention Center Salt Lake City Utah to be a part of the huge fan engagement activation at NBA crossover.
This time Oreo are using their innovative OreoID technology to create branded cookies for all 30 NBA teams, allowing people to customise their cookie with their photo and their favourite NBA teams colours and logo! And our Photo Booth was the perfect photo experience and bespoke Oreo cookie ordering tool!
We had such an amazing social media response to this campaign, with over 250,000 impressions!
The Photo Booth
The Photo Booth process is simple! Our lovely visitors to the booth have their picture taken in front of the 10ft Oreo backdrop, they then have the option to download their picture, send it to their email address, phone number or share instantly to their social media profiles, a physical copy is also printed off for them to take home with them.
Our Photo Booth also had two data capture stands which allowed customers to order their very own NBA branded Oreo cookies directly from Oreo. Alongside the ordering software there was a secure API which captured customer data with their consent.