Rapid7 & Boothtube Secure the Spotlight at RSAC 2026 with the Roaming AI Photo Bot
The RSA Conference (RSAC) remains the premier global stage for cybersecurity, where the industry’s top innovators gather at the Moscone Center in San Francisco to redefine cloud security. At RSAC 2026, the competition for attention on the expo floor was higher than ever. Rapid7, a powerhouse in the tech field, wanted to provide a high-tech, interactive experience that mirrored their forward-thinking approach to security. Their goal was to move beyond the traditional booth setup and engage with attendees in a way that was impossible to ignore.
To achieve this, Rapid7 partnered with Boothtube to introduce “Missy”—our sophisticated Roaming AI Photo Bot. Instead of waiting for lead traffic to come to them, Rapid7 took the experience directly to the crowd. Missy became an instant icebreaker, navigating the busy convention floor and drawing the eyes of thousands of cybersecurity professionals.
The user journey was seamless and futuristic: guests would approach the bot, select their experience on the large screen, and strike a pose. Our advanced AI then went to work, instantly transforming the guest’s photo into a hyper-styled, futuristic “Rapid Speedster”—a custom AI persona designed specifically for the Rapid7 theme. The result was a stunning, pro-quality masterpiece delivered in seconds, creating a “wow” factor that resonated across the entire Moscone Center.
The Future of Mobile Engagement: The Roaming AI Photo Bot
Missy is a unique innovation in the world of event technology. As a mobile robot equipped with a high-quality internal camera and a massive 4K touch-screen display, she offers a level of interaction that stationary booths simply cannot match. Throughout the three-day conference, Missy roamed flawlessly through the crowds, inviting attendees to engage with her customizable interface.
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Custom AI Branding: The “Rapid Speedster”
By leveraging generative AI, we provided guests with more than just a photo; we gave them a digital identity tied to the Rapid7 brand. Turning attendees into “Rapid Speedsters” created a deep, personalized connection to the conference theme, resulting in a high-value keepsake that guests were proud to keep.
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Social Media Buzz & Lead Generation
The activation was a powerhouse for digital growth. Rapid7 integrated the photos into a massive LinkedIn community activity, where guests shared their AI portraits to win exclusive prizes. This strategy drove immense brand awareness and generated high-quality social media content that extended the event’s reach far beyond the physical venue.
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Seamless Physical & Digital Delivery
To provide maximum value, Missy delivered both instant digital copies for social sharing and high-quality physical prints on the spot. This dual-delivery system ensured that the Rapid7 message stayed on top of mind, whether the guest was scrolling through their phone or looking at their printed souvenir back at the office.
