Zymox & Boothtube Unite the Veterinary Community at VMX 2026 in Orlando
The Veterinary Meeting & Expo (VMX) is the world’s premier veterinary conference, transforming the Orange County Convention Center in Orlando, Florida, into a hub of innovation for animal care. VMX 2026 was a celebration of the bond between humans and their pets, featuring the latest in science, technology, and education. Amidst vendors donating medical supplies and teaching proper care, Zymox—a trusted leader in enzyme-based products for treating animal infections and skin issues—stood out with a heartwarming activation.
Proud of their heritage as a US-based company, Zymox wanted an experience that would bring the attendees together while highlighting their domestic roots. Boothtube partnered with them to deploy an engaging Photo Mosaic Wall. The goal was to turn every guest (and their furry friends!) into a piece of a beautiful, meaningful art project that proudly displayed the message that Zymox products are made in the USA.
Building a "Pawsitive" Picture: The Photo Mosaic Experience
The atmosphere at the Zymox booth was joyful and welcoming, with attendees eager to participate in the collaborative art piece. As the day progressed, the wall filled up rapidly, revealing a stunning image of a dog alongside Zymox’s “Made in the USA” branding. It was a powerful visual representation of the community coming together.
The activity served as a perfect icebreaker, allowing Zymox representatives to chat with visitors about the benefits of their products and hand out samples while the guests waited for their photos to print.
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Collaborative Brand Storytelling
The mosaic wall transforms passive attendees into active participants. By physically placing a sticker on the wall to reveal the Zymox branding and the image of the dog, guests felt a sense of ownership and connection to the company’s story and values.
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Dual Experience: Prints and Stickers
We ensured that the experience was rewarding for everyone. In addition to the sticker used for the wall, every guest received a high-quality physical photo print to keep as a memento of the show. This ensured that no one—human or animal—left empty-handed.
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Dynamic Digital Content
To extend the fun beyond the expo floor, we instantly sent digital copies of the photos to the guests’ phones via email. We also included a dynamic GIF video compiling their poses. This shareable content allowed attendees to post their VMX 2026 memories online immediately, increasing Zymox’s social media visibility.
